Before:

The Lash Perm is an old-school beauty technique that has been a thing for quite some time. Women in Korea and Japan have been using this technique for ages. They used to put and roll sticky rods on their lashes. And besides the awful smell of the perming solution they used then, the method was still widely used, because it was just the best alternative for those with short & straight lashes.

Nowadays:

The outdated tools and chemicals are now replaced with better & more gentle solutions and glues, that helped revamp the eyelash perming and make it super popular overtime. Nowadays the procedure is widely known as a Lash Lift. Lash Lift became so popular simply because it is way cheaper and long-lasting than maintaining lash extension. And with the ‘undone’ look predicted to be the trend of 2020, people are CRAZY for Lash Lifts.